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White Whale

We’re a design, strategy, and technology firm serving colleges and universities around the world.


We design and develop websites, brands, print marketing materials, user experiences, and big ideas. 

Lewis & Clark
design refresh and content strategy

Lewis & Clark

Our most recent work with Lewis & Clark was a homepage refresh and content strategy overhaul to better showcase the school’s brand and strengths.
Beloit College
redesign and consulting

Beloit College

Our project with Beloit College started with a website redesign and was followed by a year of communications consulting and editorial oversight.

Anatomy of a Whale: Design. Jason, Tonya, and Sacha discuss how we approach the design process at White Whale.


With two decades of experience in higher education, there aren’t many challenges we haven’t faced before.

Marlboro College
executive consulting

Marlboro College

We facilitated a faculty task force and the senior leadership team in reimagining major institutional change.
Randolph College
branding and communications

Randolph College

We branded and managed strategic communications for Randolph’s innovative TAKE2 curriculum.

Anatomy of a Whale: Strategy. White Whale began life as a design and technology firm that couldn’t stop thinking about strategy. Now we’re a strategy firm too. Here’s how it all fits together. 


We are the developers of LiveWhale Calendar, a powerful and flexible web calendaring solution, and the LiveWhale content management platform.

We build tools that are easy and fun for the people who use them most: the staff, faculty, and students who make your school a great place to learn.

Anatomy of a Whale: Technology. We build content management and calendaring software that lets colleges and universities tell their story better— and allows everyone on your campus to contribute. 

Our Clients

Here are some of the colleges and universities we’ve worked with on redesigns, and CMS or calendar implementations:

  • Adams State University
  • Adelphi University
  • Angelo State University
  • Arkansas State University
  • Barcelona School of Economics
  • Beloit College
  • Bemidji State University
  • Bowdoin College
  • Brown University
  • Bucknell University
  • Carondelet High School
  • Carthage College
  • Century College
  • Colby College
  • College of the Atlantic
  • Connecticut College
  • Connecticut State Community Colleges
  • Cornell University College of Business
  • Dalhousie University
  • Eastern Florida State College
  • Emory & Henry College
  • Florida Institute of Technology
  • Franklin University Switzerland
  • Grinnell College
  • Indiana University
  • Labouré College of Healthcare
  • Lewis & Clark College
  • Louisiana Tech University
  • Marian University
  • Marymount Manhattan College
  • Menlo School
  • Middlesex College
  • Monmouth College
  • Mt. Royal University
  • Mt. San Antonio College
  • Northeastern University Giving
  • New York University
  • NYU Abu Dhabi
  • NYU Shanghai
  • Oakland University
  • Our Lady of Lourdes School
  • Penn Medicine: University of Pennsylvania Health System
  • Portland Community College
  • Purchase College (SUNY)
  • Radford University
  • Randolph College
  • Rice University
  • Rutgers Law School
  • Saint Leo University
  • San Francisco School
  • San Mateo Community College District
  • Santa Clara University
  • Seton Hall University
  • Simon Fraser University
  • Southern Connecticut State University
  • Southwest Minnesota State University
  • Southwestern University
  • SUNY Brockport
  • Susquehanna University
  • Sweet Briar College
  • Syracuse Architecture
  • Tarleton State University
  • Temple College
  • Temple University Beasley School of Law
  • Texas A&M University
  • Texas A&M, Corpus Christi
  • Texas A&M, Galveston
  • Trinity College
  • University of Akron
  • University of Arkansas Medical Sciences
  • University of Calgary
  • University of California Berkeley
  • University of Central Oklahoma
  • University of Chicago
  • University of Connecticut
  • University of Florida
  • University of Houston
  • University of Louisiana, Lafayette
  • University of Louisiana, Monroe
  • University of Melbourne
  • University of Minnesota, Duluth
  • University of Minnesota, Twin Cities
  • University of Missouri, Kansas City
  • University of Oklahoma
  • University of Pennsylvania Law School
  • University of Pennsylvania School of Nursing
  • University of Southern Indiana
  • University of Victoria
  • University of Wisconsin, Eau Claire
  • University of Wisconsin, Whitewater
  • Ursinus College
  • Vanderbilt University
  • Virginia Military Institute
  • West Hills Community College
  • Western Oregon University
  • York University, Schulich School of Business

Our Team

We’re a small, dedicated team of creative problem solvers working from home offices in Oregon, California, New York, Michigan, Virginia, Georgia, and New Jersey.

  • Cindy Yueh

    Junior Web Developer

    As a former tutor, Cindy has found a perfect combination of her love of teaching and web development in White Whale. She leads the theming and implementation process for new LiveWhale Calendar clients, and assists with testing and accessibility compliance. Outside of work, Cindy enjoys all sports, gaming, building mechanical keyboards, and going on long walks with her sister’s two dogs – Boba and Mango.

  • Isaac McGowan

    Senior Developer

    Isaac writes front-end code for the LiveWhale CMS, assists with other CMS implementations, and backs up our UI development team. He has developed and managed web applications since 1999, working on corporate teams as well as individually. Isaac lives in San Rafael with his wife and sons; his non-code interests include surfing, capoeira, and burritos.

    Isaac McGowan
  • Alex Romanovich

    Technical Director

    Alex has been indispensable to White Whale since its inception, becoming a permanent full-time employee in 2004 and taking the lead in the development of LiveWhale, our content management system. He is a graduate of NYU’s film and psychology programs, an active writer and photographer, and a student of metaphysics.

    Alex Romanovich
  • Tonya Langford Moyle

    Vice President

    On top of managing White Whale’s business affairs, Tonya works with clients on top-level branding and communications strategy – helping them get past organizational roadblocks and find ways to present web content to make sense to their multiple audiences. Raised in small-town Wisconsin, she headed east to attend Wellesley and then Brown, and then west to Portland, OR where she juggles work, kids, chickens, and a side-gig making napkins for her sister’s restaurant.

    Tonya Langford Moyle
  • Jason Pontius


    A pathological multitasker, Jason is involved in every aspect of the website development process – from collaborating with our senior designer on design work to overseeing the care and feeding of the LiveWhale CMS. Jason first began exploring interactive design in 1997 as a complement to his graduate study in linguistics at the University of Chicago (where he holds a master’s degree).

    Jason Pontius
  • Rachael Wilbur

    LiveWhale Support

    Rachael has a wide range of knowledge and background experiences from working in the fine art, media, and higher education professions. She brings together all her strengths and translates them directly into helping with clients. Born and raised in the midwest, Rachael now calls the Blue Ridge Mountains her home—where she will make any excuse to go explore. She is a mother, photographer, avid recipe tester, and a former barista champion.

  • Karl Hinze

    Director of Product

    Karl is all about bringing people together to make beautiful things. Besides being a designer and programmer in his own right, Karl also has extensive experience in higher ed as a student, faculty, and staff member. Outside of White Whale, Karl is a musical theatre composer, where he continues to feed his love of collaboration, art, and storytelling.

    Karl Hinze
  • Katie Compo

    Project Manager

    A compulsive list maker and professional organizer, it’s Katie’s job to shepherd projects from start to finish. She makes sure everything is on track, on budget and everyone is happy. She holds a Bachelor’s from Alma College and a Master’s from Michigan State University. In her free time, you can find Katie with a camera around her neck or enjoying the outdoors with her husband and dog.

    Katie Compo
  • LiveWhale Calendar is amazing. We’ve run both in-house and competitor products over the years, but we keep returning to LiveWhale because it works. It’s a rare example of something that just does exactly what it says on the tin. It’s been a quiet workhorse of our site, and our experience has been nothing but positive.

    Anthony Mannering | Digital and Online Channel Leader, University of Melbourne

    We worked with the team at the University of Melbourne to implement a fully custom calendar, designed by the UoM team, using LiveWhale Calendar.

  • Darron Collins, President, College of the Atlantic

    White Whale managed what could be considered a complete cultural transformation of our communications in a gentle, collaborative, and dynamic way that left all of us saying to ourselves – How can we find a way to continue to work with these smart, thoughtful, empathetic and highly creative people?

    Darron Collins | President, College of the Atlantic

    We redesigned the COA website, which took home the CASE Gold Circle of Excellence award as the best higher ed site in America.

  • Under intense pressure, White Whale managed to make our project fun. The WW team is a true Captain-Planet-style cast of characters… they all have their own areas of expertise, but it’s magical when their powers combine.

    Everyone we worked with was responsive, efficient, enthusiastic and relentlessly imaginative. I would recommend White Whale to anyone.

    Kristen English | VP for Enrollment Management, Monmouth College

    We helped Monmouth College launch a brand new website from the ground up using LiveWhale CMS, including full-site architecture and design.

  • Leticia O’Neill, Senior UX Designer & Front-end Developer

    Our users and developers love how flexible the calendar has been. The LiveWhale developers are very responsive, extremely helpful and always going the extra mile to land on a solid solution. Overall, LiveWhale is flexible, easy to use, and a pleasure to work with.

    Leticia O’Neill | Senior UX Designer & Developer, Brown University

    We worked with Brown to revamp their campus events calendar, run on LiveWhale Calendar and fully customized by Leticia and the team at Brown.

  • Nick Mischler, Web Developer, Beloit College

    As a new institution to LiveWhale, the CMS is great, but what has been more valuable to us so far was the work of the White Whale staff: understanding who we are, building out a site which communicates that, and guiding us to use our new website to the fullest.

    Nick Mischler | Web Developer, Beloit College

    We redesigned the Beloit College website, which now runs on LiveWhale CMS, and continue to serve as strategic communications consultants.

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